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Catalyst Research

Catalyst Research is a home grown insights agency founded in 1998. Our heritage is customised studies, guiding brand health, innovation, customer experience and communications initiatives.

In 2017 we launched The Catalyst Report, a landmark Home Care market study. Five years and 100 reports later, The Catalyst Report has become a go-to resource for tracking consumer feedback. Annual industry input keeps the survey fresh and relevant.

Subscribers requested a similar large-scale ‘Resi’ study, resulting in The Catalyst Report – RAC, launched in November 2021. This research took a similar path, comparing the views of older Australians and their families. A key focus was comparing attitudes and behaviours of ‘users’ and ‘shoppers’ as well as contrasting views by age, gender and geography.

Catalyst is a full service agency with an in-house call centre. We offer all ‘qual’ and ‘quant’ methodologies, backed up with industry leading analytics and old fashioned client service.

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